Metrics that Matter
Watch the recording of this roundtable discussion where where you'll learn through Hired's team experience, how to prove the value of your event, how to know if it was successful and how to determine the KPI's to track.
00:00:01:01 - 00:00:26:19
Unknown
Welcome to Metrics That Matter. This is our first of many roundtables hosted by the Customer Success team here at Hoppin. As we close out the year, it's important to reflect on what worked and what didn't. Today, we will explore metrics that matter and best practices on measuring event success. We'll be hearing from Hopkins Chief Revenue Officer Rosie Rocha and the team at Hired.
00:00:27:06 - 00:00:48:09
Unknown
As you listen in, please chime in. In the chat. Engage in the poll. We want to hear from you. We'll have time afterwards where we'll bring up the rest of the team to address and answer any questions, thoughts, best practices that you might want to share with us. So without further ado, let's turn it over to Rosie and the team.
00:00:50:11 - 00:01:29:17
Unknown
Hi, everyone. Thank you so much for tuning in. My name is Rosie Rocha and I'm chief customer officer here at HOPPEN. And I'm very much looking forward to the conversation today, as any experienced creator will agree, refining your event, planning anything from registration goals, engagement, pipeline generation, Amps Management. There are many different ways to analyze and benchmark the success you're creating, which is why I am beyond excited to welcome Sarah Salovey and Eric Yamamoto from Higher to get their perspective on how they approach event metrics as they take us through their own process.
00:01:29:22 - 00:01:50:18
Unknown
We think the right goals are what metrics matter their leadership team and more importantly, how they prove that events are why? Hi, Sarah and Erica. Thank you so much for joining. Thanks so much for having us, Rosie. And we're so excited to be here today to talk about all things events. I lead our marketing and partnerships teams at Hired.
00:01:51:10 - 00:02:16:18
Unknown
For anyone who's not as familiar with our brand, we are a leading recruiting solution for connecting active and vetted tech and sales talents to employers around the world. Amazing. Thank you. Yes. Love being a part of hired of some incredible organizations to arrive with these last couple of years, I guess. I am looking at Austin, Texas. I've been an event manager for about eight years now.
00:02:17:14 - 00:02:40:04
Unknown
I have a small but mighty team of two located around the world that help the incredible experience for our clients and candidates. So really excited to be here and give a little bit more insight into what makes them tick. Well, we are thrilled and what an incredible group to bring these stories the rest of our community. Sounds like you have a lot to share.
00:02:41:02 - 00:03:03:13
Unknown
What I'd love to do is to almost take off from where Sarah just shared around our team, zoom out and talk a little bit more about your team and how Hyatt is thinking about events as a whole these days. Yeah, of course. So events are a real key pillar for us. So as I mentioned, hired is all about connecting two sides of the market.
00:03:04:02 - 00:03:29:13
Unknown
So we have candidates that we're trying to bring in from all around the world and employers that are primarily based in the US, UK and Canada. Obviously, with COVID and the emergence of remote work, remote work has exploded. Right. And so for us, it was really about how do we really shift our strategy very quickly to attracting a much wider base on a global on a global spectrum.
00:03:29:13 - 00:03:54:07
Unknown
So one of the ways we did that in actually using pop in, we had our hired summits in and launching concurrently with our global launch is our big deal. And we brought in candidates thousands of candidates from all around the world connect with some of our top employers on the marketplace. And it was really just a great opportunity virtually to bring them here.
00:03:54:14 - 00:04:15:19
Unknown
I love how almost the trends between our two industries and the work that we do is coming together in terms of events really becoming much more accessible and available to global audiences, bringing down those barriers and recruiting in the industry and the work that you're doing to connect with your audience is also following and being part of that overall movement.
00:04:15:21 - 00:04:38:20
Unknown
What a wonderful experience to hear you say. How much Toppin has contributed to that. Erica I mean, I know you've been traveling and I'm curious to hear from you especially. How is the budget being allocated with the changes in how you're delivering events to your audience this year? And it sounds like you're doing some of the in-person, really personalized experiences that you're thinking about in your program.
00:04:39:17 - 00:05:02:03
Unknown
Yeah. So it really starts with right from my perspective at the leadership level about obviously our overarching business goals, right? So a big pillar, right, that I just mentioned was being able to expand globally and bring and tap into a talent base that is wider than we're that we have contracted in the past or been focused on in the past because that's what our employers are looking for.
00:05:02:08 - 00:05:22:07
Unknown
At the end of the day, my goal is to bring in as many new people and engage as many of the existing users of the platform and to hire it, right. So on the candidates side, certainly events are useful for that. But we really have to shift to think about how do I deliver the highest or Y to this much broader scale.
00:05:22:07 - 00:05:50:06
Unknown
On the flip side, right on the employer side, our targeting actually didn't change that much. We continue to stay a bit more focused in in our core geographic right where we're focused, but certainly more focused on on segmentation for us has been a big focus for me about the employer needs rate for a much smaller start up just getting started and lots of startups that came to the space in the last few years all the way to right a big thing.
00:05:50:06 - 00:06:15:19
Unknown
But whatever the big tech companies right, that have hundreds of recruiters all around the world, their needs are very different and they have varying varying volumes of stakeholders. So for us, how we treat events and how we engage with each of those customers does take different format. So I really try and I do see the value in, in, in events and just being able to connect in person.
00:06:16:15 - 00:06:37:14
Unknown
So we have quite a pretty significant amount of investment behind events and certainly that part of that is first party events, right where we're hosting events ourselves. Some of that is in sponsorships, but I really leave that decision to the team. And so Sarah, we brought on, you know, a year and a half ago she's building a team, right, to come up with those tactics.
00:06:38:13 - 00:07:05:01
Unknown
My focus is, is really getting the team focused on those top of the funnel and all the lifecycle goals that go with that and making sure that events or channel and lever for us. Got it. It sounds like the aura is really across the entire funnel. Exactly. So it's no longer just a final outcome, but almost is probably funnel engagement is immersion is really connecting that entire audience, which is really interesting to hear.
00:07:05:01 - 00:07:27:03
Unknown
How many different components are part of it. I'm sure you have. Sounds like a really fun job. So I love the transition or some of the more tactical event planning process. At what point in the event creation lifecycle you get alignment on metrics and KPIs at the events, and we'd love to have you walk us through your process, how you come up with those, and more importantly, how do you share them?
00:07:27:03 - 00:07:45:04
Unknown
Cross-functionally To make sure that everyone gets really excited about your strategy and your vision to execute? Yeah, absolutely. I mean, the best part about it is getting people excited about the event because then they're so engaged they can help make them such a success. And even if they're not attending the event that they can help promote the event, That's huge.
00:07:45:21 - 00:08:14:07
Unknown
So a big part of it is getting these folks excited about it internally and then externally as well. KPI, as I would say, are something that's discussed right at the initiation part of coming up with an event. We have events for our candidates and our clients. So depending on who the event is for, that's how we help to make a decision on what goes into it, what needs to make it successful on the candidate side of things.
00:08:14:22 - 00:08:41:10
Unknown
My team runs events for our clients who get it is in their pipeline streamlined fast track through the hiring process. It starts on the pitch, pitching with the clients, figuring out what they really need to get out of the event. And then on the kickoff call, we'll talk through exactly what the averages are, what they can expect to see, how they can engage with the candidates to really get the most out of the event.
00:08:41:10 - 00:08:59:18
Unknown
So it's not just, okay, we had an event, now it's done for the past. It's how are we following up with these candidates? How are we engaging with them candidates or everyone who's involved in an event they don't want it to end when the event ends. They want to be if they chose to be there or chose to RSVP, they want to keep the conversation going.
00:08:59:18 - 00:09:25:22
Unknown
So I think it's all part of that kickoff pitch process where we start to get those KPI finalized and then that can help guide it to success. And then on the other side are client events. It's very similar process. Once we start designating which event we want to sponsor or host, it's all about, okay, who's our audience, what's the intention of this event?
00:09:26:03 - 00:09:49:18
Unknown
And then from there we can say, okay, you know, comparing budget to the actual return of the event, that's that's big. We want to make sure that each one is impactful and really has returned for us. So whenever we can get, you know, lower, lower cost or higher engagement at the event, that's that's something that we keep our eyes on for for sponsorships and in hosted events as well.
00:09:50:12 - 00:10:10:21
Unknown
Yeah, I totally make sense that I identify a lot with what you're saying, how you're thinking about that process. There's three things that what you said there that really resonate for me. Number one is all about being that consultant. It's taking a consultative approach to thinking about what is the experience that you want to create and making sure that you're looking for those outcomes for both of these audiences that you want to deliver.
00:10:11:10 - 00:10:33:00
Unknown
Number two is about the experience. So how do you connect those outcomes through the experience that you're creating? And then finally, love, love, love, this idea of an event being a full journey, like a full experience, just logging in. If you're virtually or attending in person, it's around that process point all the way through the follow through and obviously hopefully delivering on those outcomes that you're looking for.
00:10:33:00 - 00:10:54:09
Unknown
So what a fun and very involved process here and something that we see as well. What would you say are the top three metrics that you have found to be the most compelling when selling your event to your cross-functional leadership team circa to anyone else in the company? Yeah, absolutely. So I mean, for the candidate and client side, I would say leads lead the way.
00:10:54:14 - 00:11:21:23
Unknown
So making sure that we're getting enough candidates in the pipeline for our clients or new leads for us, like what's what are we going to get out of this event? That's number one. So, you know, showing past data or like similar events in the past have produced this. This is what we can expect from it. And also being able to look at those maybe past events, company attendee us to see who we can expect to engage with at the event.
00:11:22:17 - 00:11:51:13
Unknown
So I would say that's number one. And then again, we want to be cognizant of the budget that we're putting into these events as well. So spend is something to take a look at as they're also and then the last would I would say is exposure. So if it's a multi-generation event or an engagement event, making sure that there's brand exposure recognition that your brand is showing really well and then you're having good engagement at the actual event.
00:11:51:13 - 00:12:10:05
Unknown
So if we can make sure that we have a speaking session or make sure that we have a virtual or in-person booth so that we can connect with candidates and clients and really have those conversations because not only about attending the event, it's engaging at the event and I'm going to have fun with that and I love it.
00:12:10:06 - 00:12:43:07
Unknown
These are on it. You do these teams when you're talking to your C-suite or your executive leadership team about your growth strategy. Yeah, absolutely. I think the biggest difference between connecting with with my team and the C-suite would be keeping things very high level and giving really, I guess, specific examples of crew like how this affects us, what we can expect from it, just being very concise and big and high level and then showing improving the data after the event.
00:12:43:07 - 00:13:11:23
Unknown
So not just letting it flow by dropping and doing doing the follow up as well. Yeah. Difference. I was going to give a plug for here. I think that's one of the great things of the team and how she's partnered so well with marketing More broadly. I think is great. We part of the value of events, right, is we can bring in a much more passive so people with varying levels of intent but at a really broad scale.
00:13:11:23 - 00:13:34:05
Unknown
So I know as a marketing leader, not all of those are going to be converting into, into whether it's active candidates or ready to sign contracts. Right? These are long term relationships that we're building. And so it's really about just being able to keep up with what are those trends that we're seeing 90 days out, 180 days out?
00:13:34:10 - 00:13:59:17
Unknown
And what are we learning right from from all this activity that we're we are investing in? It takes time. Right. And I think sometimes marketers don't have that patience and see sea level certainly as an excuse for it to want to see that ROI so quickly. So I think it's just being able to break out the data and tell that story and more trends rather than just write a single.
00:13:59:18 - 00:14:29:17
Unknown
But that's just how it working 100%. I'm so glad that you comment and I'm like, I agree. I think nurturing and really building that community and building connection as a broader brand with your audience is so important. And just for engagement, which, you know, I'm definitely in a jump back to, how was it so important? Because it it really gives you a much more nuanced perspective on who your audience is and how they will engage with your brand community and each other in the future.
00:14:30:18 - 00:15:09:22
Unknown
So you mentioned that engagement is a top KPI, and when you're determining the success, determining excuse me, the success of your events, how is your team measuring it? There's a few different ways to engage with the attendees of your event, whether it be in-person or virtual, hosting them in a park or like shopping or Zoom. There's lots of different tools that you can utilize, whether it be the chat optionality, different poll questions, Q&A, getting the audience engaged, mentioning that those functionalities exist, and then asking and engaging questions on the polls or the chat and then the Q&A as well.
00:15:10:14 - 00:15:34:05
Unknown
Also in the chat functionality. It's great and it's wonderful to see those communications coming through, but it's very important also to have a moderator of the chat. So don't just let it fly by. Actually be following up with the questions. Ask popping links and they're connecting with people on LinkedIn and making that conversation in the sidebar as valuable as well.
00:15:35:11 - 00:15:58:12
Unknown
Gamification has been huge for us, especially on the summit that Eric mentioned earlier. It helps us to keep the attendees engaged for the duration of the event. So if it's a longer event like 4 hours, a full day, something like that, you need to have something that keeps the audience online because it's so easy to navigate away. So you need that right there.
00:15:58:21 - 00:16:25:07
Unknown
Yeah, that's just like, okay, I'm gone by. But if they if there's something that they're trying to get points or they have to visit booths or something like that, it's it's valuable for us to keep them engaged because the valuable to the people who are sponsoring the event, if I can add one more thing, one of the most important things as well is utilizing the content for an event, post events or blog posts and social media shares.
00:16:25:07 - 00:16:49:23
Unknown
That's a great way and something very important that should be utilized and help us to recycle content for future engagement. I tip from from our side of what we've learned, right, is really thinking about the event. Not as like that's one milestone of a much longer project. I really like a bigger messaging campaign and then you are creating so many of the summit.
00:16:49:23 - 00:17:18:00
Unknown
As I use that example, again, I think we have one piece of content coming out of that a blog post, social media or paid media rate of just little snippets from the event that we're able to rework and refresh here. And the thing about that is it's it's available for speakers, for sponsors, for their audiences. There's so much value and really drive and talk about our addiction.
00:17:19:06 - 00:17:40:06
Unknown
Well, I cannot believe it. I just like that we are at time. Goodbye. And I could be listening to you all talk about your strategy and how you think about it. All right. All day, Thank you so much for everything that you shared. And I love how helpful you are about really thinking about the value of the event experience journey that you're creating for your audience.
00:17:40:06 - 00:17:52:09
Unknown
And then how do you extend beyond the event itself? It's really a full journey. So thank you so much again and I'm really excited to have your expertise in this community and to have you participating.
00:17:57:18 - 00:18:23:19
Unknown
Hi, thank you so much for recapping this incredible conversation with Hired is still one of those customers that I go back to and reference all the time, because I think you have just a wonderful, deep expertise in how they measure our AI and how they think about value. But I'm here to answer any questions and also to like help navigate some of these as we are helping to think about our AI and data all the time.
00:18:24:11 - 00:18:50:06
Unknown
And so I'm super excited to see Jenny and Jen both joining to help us go through any questions and comments on any chat or feedback that the team may have all of our customers may have jumping in. So Jenny, Jen, what do you think? Should we get going on Q&A? I think so. Okay, perfect. So let's start with well, actually, all of our questions are about it, are about the same rate.
00:18:50:06 - 00:19:25:02
Unknown
So we're let's just start from the top. First one that we're getting is I have a great turnout, but my attendees don't seem to be engaging with each other, each other besides watching the stage, what can I do differently? And this is actually one that we really enjoy getting because I happen, as you can imagine, we've worked with a ton of customers that have really thought about what engagement means for them and how is that connected to the value that they're providing to their audiences and that value that they're providing overall to prevent and to the community that they're serving to happen?
00:19:25:17 - 00:19:49:19
Unknown
I'm happy to share some perspective. So I'm curious, Jen, Jenny, do you have any ideas that are top of mind urgently that you want to share genuine go or? So I think some of it is thinking about what your attendees have traditionally engaged with and meeting them where they are. I think understanding what the purpose of your event is.
00:19:49:19 - 00:20:11:07
Unknown
So if you're trying to strengthen your community, giving the attendees opportunities to connect with one another, either in chat or by creating smaller breakout sessions in session like this, also allowing you to use breakout sessions. So really just getting more and more intimate. And I would also recommend using the speed networking that gives a lot of one on one interaction.
00:20:12:16 - 00:20:42:14
Unknown
Yeah, and those are great suggestions. I'll definitely add to that. Sometimes it's also getting back to the basics and setting up the foundation, right? So for example, even adding to your event description or your pre-event emails and reminding everyone day of that, questions are chiming in. The chat is encouraged, right? Give people the space to chat, communicate with one another, have Q&A and polls I think is also important to give people the opportunity to get pumped up to meet other people.
00:20:42:14 - 00:21:09:15
Unknown
Like Jen said, give them that impetus. Random meeting moment in networking. And even that happened even after this event. You have the option to do that after this. So I find some of the most engaging community events that I've seen, just like sitting here on chat, are super chatty. And what I love seeing is gamification. Even of chat maybe is like, what's an emoji that kind of reflects how you're feeling about the event?
00:21:09:15 - 00:21:29:18
Unknown
How do you want to kind of get some of that picture is worth a thousand words engagement and just get everyone really excited to meet each other and collaborate and to showcase their own personalities in that way. I also love that we have a few other integrations that you can think about. We have integrations that you can drive gamification and we ourselves here happen.
00:21:29:18 - 00:21:55:18
Unknown
Our team plays games all the time in our platform when we get together and it's a good way to kind of bring some of that competitive spirit and to get everyone really excited about being part of the community. And we even have a mirror board integration. So if you're really thinking about collaboration and going deeper on ideas and brainstorming all an option that you have within the event's platform, it really goes back to what Jen and our hired amazing ladies we're talking about.
00:21:55:18 - 00:22:22:01
Unknown
What's the purpose of the event? What is the level of engagement that you like to see and how do you carry your audience with that context to make sure that they are participate, they get excited about it. The one thing I'll say beyond all of that, and we've been talking a little bit about happen events actually over the last few weeks, We've also put out a new product call, hop in Session, which is a new product that's really focused on creating incredibly interactive meetings and webinars.
00:22:22:01 - 00:22:43:21
Unknown
And so if you're really looking for that type of workshop and really engaging conversation that is hyper focused as a smaller community, it's also an opportunity for you all to check that out and you'll find that there's things like confetti and emojis and breakouts, all the things that you can also find here on HOPPEN. But it might be a little bit simpler if it's a similar event that you're hosting.
00:22:43:21 - 00:23:12:03
Unknown
So check it out. Let us know your feedback. I would do that if I could. Rosie A few here. Amazing. Okay, let's move on to the next question, which is do we have any tips for how to share metrics with stakeholders? And this is I love the broad question here because I think this we have we all have such a wide variety of stakeholders, whether it's our audience or our own team or the executives that help us to fund the events and marketing strategies that we put in place.
00:23:12:03 - 00:23:32:00
Unknown
But, you know, Jenny, Jenn, I know you all talk to customers all the time about insights and data. What would you recommend here? And I'm happy to weigh in as I look at data all the time, I think it's important to include stakeholders in event debriefs. I also think it's important to understand what they're looking to get out of it.
00:23:32:07 - 00:23:54:13
Unknown
Two different teams might be involved in the event, but they have different outcomes that they're aiming for. So having those goals in mind will allow you to share the right metrics. The hop and platform has some really beautiful graphs in it, so I'm a big fan of visuals and then you can pull all the other data points out.
00:23:54:13 - 00:24:30:04
Unknown
Yeah, I love that. Jenny. I mean, Chance said it. I think it's definitely great to share visuals with stakeholders, you know, other than just like speaking or like sharing it in just words. I think visuals and sharing like highlights high level is super important, what to percent? And I would say from my perspective, one of the most successful ways in which I think someone that lands, especially if you're sharing it with teammates or the team that's helping you to analyze your plan for next year or executives, whatever it make it, whoever that may be within your company.
00:24:30:22 - 00:24:52:04
Unknown
There's a couple of numbers that I find to be really interesting, and it depends how integrated you are. But one is, you know, how much how much, how many of the audio of your audience with engage with potentially like sponsored components or their parts are driving revenue or driving, you know, some of those big ticket moments, big ticket interest points for your executive team.
00:24:52:04 - 00:25:12:08
Unknown
Obviously, the event has a purpose. So how do you align almost like how you are evaluating the drive and the insights to the purpose of the executive team is aligned on? So I would think about that. If you're integrating with a CRM solution or a marketing solution would be really cool. If you can then take a look at all your attendees, take a look at how they're engaged and understand who they are within your community.
00:25:12:08 - 00:25:35:04
Unknown
Are they prospects? Are they customers? Are there opportunities that may be open for them? Maybe for yourself? Seem as if it's a more B2B type use case. I know it doesn't apply to everyone, but certainly something that I've seen before with that very data driven event planner is is thinking about how much pipeline do we have in the room that has now been engaged and is ready to have additional conversations with our team.
00:25:36:03 - 00:25:51:16
Unknown
Always a fun set of metrics, but I'm sure you all have a ton of other ideas. We'd love to see them in chat. If you think that there are other metrics that have really landed for how you're communicating, the impact of the awesome events that you're running and pouring all your heart and soul into which obviously we care deeply about.
00:25:52:09 - 00:26:12:04
Unknown
But thank you for your insights. That's a that's a great question. I always love to talk about data and sharing it with stakeholders. Okay, next question which got upvoted is this anyone use happened data after the event in tools like Google Data, Studio, Power, BI, Tableau, etc.? If so, do you have any tips? Then I'm going to pick you for this one.
00:26:12:04 - 00:26:45:12
Unknown
And that's okay. Yes, actually I would say the first step in that is aligning those internal stakeholders, making sure everybody is on the same page with the type of data you're focusing on so that you can build those really elaborate insights into tools like Tableau and then what I would suggest is actually submitting a ticket through happen to live with someone on my team who can walk through helping set that off, using our API and making sure you're getting the data that you need.
00:26:46:08 - 00:27:07:21
Unknown
Awesome. Well, hopefully we all have this question. We can make the your events program even more sticky and more valuable for your entire company. So we'd love to support you in taking this next step. Thanks again for that guidance. Okay. I think we can get through the remaining questions if we like, do have fire around here. First one is any advice on how to increase turnout.
00:27:08:04 - 00:27:32:21
Unknown
Danielle, bump this over to you. What do you think? Yeah, sure. I think it's definitely you know, you got to up your game pre event make it easy for your attendees to enable you know add to calendar send reminders with teaser clips even you can use streaming art which is part of the hop and umbrella to brand record trimmed videos to get people really excited beyond words.
00:27:33:07 - 00:27:54:23
Unknown
I think another option is also early access, like give people time to prepare and maybe even share your event. Right? And, you know, extend that audience, reach a little bit more. And then also understand like what we were talking about before. Where is your audience? What you know, where are they talking, where are they collaborating? Promote your event there.
00:27:55:09 - 00:28:19:06
Unknown
And then lastly, I would say, you know, share the replay of your event afterwards, Target, you know, target those who weren't able to attend and make sure it's accessible to everyone 100%. What I, I think a big piece of the event that we all invest so much time on is also the quality of the content. And I think Jenny's point is still relevant.
00:28:19:06 - 00:28:40:21
Unknown
It's very much, you know, repeat it from my conversation with Higher. Your attendees are especially excited about your speakers are especially excited about your content. So how can you leverage the tools which top need and offers? I know that I just shout out to stream hard in our chat to create snippets, to take the content that you have and extend the lifecycle and make it even more valuable.
00:28:41:20 - 00:29:02:23
Unknown
It's the event is the first touchpoint, right, which we just heard from from this incredible higher team. How how do you go much further than that? Okay. We have one final question, but I know that networking and export are just turning on. Let's do one final question and then let the team let all of our participate go and meet each other and maybe ask each other questions around how they make what are those metrics that matter to them.
00:29:03:04 - 00:29:35:02
Unknown
Final question for us is how can we use the metrics from past events to inform those in 2023? Let's do one tip from each of you and then we'll wrap it up here and make sure that the team has time to network. Hmm. So I would say my my thought on this is to really to understand what what your audience has engaged with in the past.
00:29:35:23 - 00:30:00:14
Unknown
Really embrace that and double down on it. I think that that will allow you to plan more successful events with bigger impact in 2023. Perfect. Great one, Jenny. Yeah. Like the hopping team, as you know, like we value data throughout the whole event cycle. So before, during and after. But even like Sarah from the hire team mentioned it very well.
00:30:00:14 - 00:30:26:02
Unknown
Like, how do you follow up? And, you know, people are there for a reason. So understand like where, where are the people spending the most time? Which sessions are they most gravitating towards and evaluating all of that together to shape your next event? If you identify someone who is most engaged, you know, make them feel special, maybe give them VIP status for the next event and start building that relationship.
00:30:26:19 - 00:30:41:18
Unknown
Perfect. And I'll add my own, which is at the end of the day, I am sure that you're all running your own surveys to try to understand and pulse in the event to understand how the experience is going. We have an ability for you to even edit your own server here in the platform if you want it to do that as well.
00:30:42:09 - 00:31:06:14
Unknown
So highly, highly recommend that you think about what data is going to be important for you and how you can take a look at this engagement metrics, whether it's live or through replay or other types of video that you're creating and compile all that together so they can inform your strategy. But don't be afraid of being creative, you know, double down on those trends, but certainly add that little sparkle that's going to make your event next time even more memorable than the last.
00:31:08:03 - 00:31:36:18
Unknown
And that will be all in terms of our Q&A live today. Thank you all so much for joining. And I think we are getting the signal that it's time to go to our next part of the event. So let's make sure you make sure you have an opportunity to meet everybody else. You can take a look at our networking, which if you look at the left hand of your screen, should be on now, as well as our Expo booth, which has resources on this and many other questions that you may have about metrics.
00:31:37:05 - 00:32:06:14
Unknown
Thank you so much for joining us. Life. Thanks, everyone.